7up is the ultimate Lemon & Lime drink loved around the world. It's the perfect choice for scorching summers due to its refreshing, zesty flavor. The crisp bubbles and the Lemon & Lime taste make you feel upbeat and rejuvenated. 7up is also the perfect pair with food. Its zest encourages the full flavor of meals come alive. 7UP's celebration of food resonates strongly with Pakistani consumers. The brand was first introduced in the late 1920s, and was later acquired internationally by PepsiCo in 1986.