Intense repair shampoo at dove we are dedicated to providing superior nourishment solutions for hair . Dove intensive repair , with keratin actives , works immediately to repair the hair surface while deeply nourishing the core of your hair to reconstruct it from within and make it healthier in the long run . Every time you use it , your hair is repaired , strong and beautiful . Combine with dove conditioner everytime you shampoo for nourished , frizz protected hair , based on lab test vs. Non - conditioning shampoo . New refers to new pack and formulation