Punjab is a region famous for its rich culture, and love and appreciation of food. Basmati is a unique rice that only grows in the fertile fields of the Punjab that are watered by snow-fed rivers originating from the Himalayas. Only the finest quality Basmati grains are selected for FALAK Basmati rice, which is 100% pure, aged premium Basmati rice. The extra-long grain length, naturally sweet taste, unique aroma and fluffy texture make FALAK Basmati a favorite amongst rice connois­seurs across the globe.