Curling, flat-ironing and too much heat you put your hair and scalp through a lot. But with head & shoulders anti-hairfall shampoo, you can help repair damaged hair to create smoothness with every wash, leaving you with up to 10x stronger hair. So you get beautiful, 100% flake-free hair with a style you love. (Strength against damage vs. Non-conditioning shampoo) (visible flakes with regular use)