TUC’s high-point has always been its product quality and successful campaigns with memorable jingles like the old: “Mujhay TUC TUC Kay Saath Chahiye” and “Har Jaga Har Waqt Halka Phulka TUC”. Recently, TUC has revolutionized its image with a twist, claiming the whole domain that lies in between meals with slogans like “Kaise Behle Gi Yeh Bewaqt Ki Bhook?” and “TUC Khao, Bhook Behlao”.