Did you know that damaged hair loses its proteins faster? The milky extra treatment collection has a milky lotion combined with pantene pro-v science. This formula deeply nourishes hair from root to tip to prevent protein loss and repair damage. Repair surface damage p&g calculation based on nielsen global volume sales information br conditioners, period - feb14' to jan15 with regular use of shampoo & conditioner vs non-conditioning shampoo for best results use the entire collection.