NEW THE ONLY 1 MATTE' Lipstick by Rimmel London. High coverage, full impact color and a flawless matte finish in just one stroke. So supremely comfortable and moisturizing, it goes on like a dream. A whole new sensorial experience, you'll just want to keep applying it. The perfect balance of NON-DRYING high impact color, moisture, all day comfort and staying power. Slanted lipstick bullet for an effortless application. Rimmel offers innovative must-have products that uniquely deliver the eclectic beauty looks and lifestyle of today's London.