Want the London look? Capture the edgy flair of London fashion mixed with Kate's unique style. The 15th Anniversary Lipstick Collection created by supermodel Kate Moss is the way to celebrate the London look in style. This shade RED MUSE has Kate written all over it literally! It's a true, blue-toned red that makes skin look brighter, and totally matches Kate's failsafe, signature makeup look. It's creamy texture, pigmented finish and unique formula delivers vibrant colour that lasts. The ultimate weapon to amp up your style at the office, when shopping or out for a night with the girls. If you want high-intensity colour that lasts all day long, a lipstick from 15th Anniversary Collection by Kate is what you've been looking for. Apply in one smooth stroke to for an incredibly long-lasting finish. Rimmel London 15th Anniversary Collection by Kate Lipstick is the perfect way to capture the flair, edge and timelessness of the Kate Moss look. For you or as a gift for your mum, sis, or best friend. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK!