Rooh Afza has been referred to as The Original Red Drink'. Rooh Afza's cooling effect is long lasting for it not only instantly quenches the thirst but also rapidly cools the entire system and gives back the body the vigor, vitality and freshness depleted by excessive heat. In addition to its popularity as a drink mixed in water, Rooh Afza is also a strong favorite mixed in milk, fresh lime or yoghurt, plus it has a plethora of other uses, such as being the vital ingredient in home-made ice cream, sorbet, slush, smoothies, sundaes and many other sweet and savory dishes.