Introducing THE ORDINARY COLOURS HIGH SPREADABILITY FLUID PRIMER, a lightweight primer that delivers a gentle, even application of color to your makeup. It helps your makeup stay in place while imparting a flawless finish. Perfect for everyday use, it helps your makeup look better and last longer.The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form.