Isn't dishwashing one chore that you just wish would become easier? Vim, the no.1 dishwashing brand around the world is now in Pakistan to take away all your dishwashing troubles with its revolutionary one-wipe degreasing formula. Story behind the brand Vim William Hesketh Lever was determined to revolutionize Victorian England's standards of cleanliness and hygiene: so he created Vim Soap. His revolutionary product was the first one ever created by the company that is now Unilever, and today's hand dishwashing products build on this illustrious heritage. Created in 1885, the Vim brand is still innovating and using the magic of ingredients bringing unbeatable results for over a hundred years. Dishes speak up The brand Vim believes that dishes have rights to remain squeaky clean and smelling great. So when the dishes all over Pakistan decided to go on a strike against grease, Vim stepped in with its revolutionary one-wipe degreasing formula that relies on ingredients including lemon and lime.